IBPSA
1.5 CEU Design a Marketing Plan to Attract and Retain Clients and Employees
Biography
In this hand-on workshop, participants will identify the 4 unique groups that need their own unique marketing plan that gets attention and results. Participants will learn about various creative marketing techniques along with the basic Do’s and Don’ts that will set your business apart from competitors in a saturated market. Participants are provided with easy-to-use templates and should come prepared with their own access to the Internet (phone or laptop) to conduct guided research tasks. This workshop can be done with an individual or a group from the same organization.
8.5 CEU Design and Maintain Panel IBPSA 2022 – Jeff Adney
1 CEU Designing Animal Housing for Flexibility
Biography
When considering boarding options for your facility, understanding the pros and cons of available flexible boarding options is important especially when the space is being designed with future multi use in mind. This session will discuss attributes that allow for the most versatility, will the goal of minimizing future costs to repurpose your boarding equipment.
1 CEU Developing an Exit Plan
Biography
You’ve worked hard to build your business over the years, but there doesn’t seem to be an end in sight. New challenges with Covid-19, Human Resources, and Social Media seem to have taken the fun out of what you once loved. Figuring out your future is not only hard, but overwhelming and emotional. Do you pass the business on to someone in your family? Do you sell and hope that the buyer keeps your business intact? Or maybe you just wind down the business and move on. The Developing Your Exit Strategy Session will help you understand and answer these questions about your facility and your future goals. We will discuss the business landscape and the decisions that need to be made to prepare for the next step in your future.
1 CEU Driving Outcomes through Digital
Biography
Pet parents seeking health information online is one of the big, key drivers in the animal health space. Learn from expert digital strategist, Joe Meyers, how to create and deliver high-quality digital marketing through various channels.