1 CEU Protect Your Brand, Expand Your Business - Pet Business Marketing

Protecting your brand is an integral part of building, maintaining, and expanding your business. While the importance of brand protection is vaguely known to most business owners, only a few invest in legally protecting their brands, whether it is the name, logo, and/or slogan of their business, goods and/or services. Attend this seminar to get a deeper appreciation and understanding of trademark and copyright law and learn the benefits of proactively utilizing intellectual property law to safeguard your brand, especially in the pet industry. There will also be a brief discussion on the importance of proper contracts to enable your business to reach the next level.