1.5 CEU Surviving COVID-19-Best Practices for Navigating Uncertain Times - Pet Business Marketing

Operations & HR – Why established “Core Values” are so important. At what point do I lay off staff? What do I say to my loyal team? Examples of decisions that had to be made while under pressure.  Marketing & PR – What is the difference and why does each matter so much? How to communicate with your clients and your people… examples of what to say, how to say it and pitfalls to avoid.  Sales & Customer Service – What is your “Why”? How has it changed since the pandemic? Who is our target client then and now?  Financial – ABCs of managing Cash Flow; Government Stimulus – Should we take it? Risks/Rewards